With over 10,000 screens across over 700 retail locations, Cooler Screens allows brands and agencies to reach over 95 million viewers a month. As the pandemic fades and customers return to physical retailers, Cooler Screens offers brands a way to meet customers in the aisle while building brand awareness and consideration when they have the intention to buy. Elevating Brands Through Digital MediaĬooler Screens in-store digital surfaces bring the power of digital advertising technology to brick-and-mortar retail, where 90 per cent of sales for food, beverage, and health products take place. “As retailers are launching new and evolving formats in their stores and enabling programmatic access to that inventory, this provides the opportunity for our brands to connect with consumers at the point of purchase with a new level of relevance,” said Megan Pagliuca, chief activation officer at Omnicom Media Group.ĭemand-side platforms, including Quotient, Amobee and MediaMath will facilitate the delivery of in-store digital media to consumers through the Place Exchange integration. Omnicom Media Group is first to leverage in-store retail ad space for programmatic media, interfacing with customers in brick-and-mortar stores across the country. Cooler Screens’ latest ad space evolution allows brands to make a larger impact and give customers information to make more informed purchases.

Advertisers and agencies can now access the Cooler Screens in-store retail digital media platform programmatically.Ĭooler Screens, which creates in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth.Ĭooler Screens’ programmatic partnership with Place Exchange is an industry-first collaboration to draw brands closer to the customer decision-making process in cooler aisles across retailers like Walgreens, Kroger, Giant Eagle, Chevron, and CVS.

Cooler screens